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VP of Marketing, APJ

Singapore, APAC

Marketing, Global Demand Generation

UiPath Careers > Jobs > APAC > VP of Marketing, APJ

We see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset. It acts like a compass for us. We are fast, immersed, humble and bold. And that’s not just words on the walls. 

Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement. 

We make software robots, so people don’t have to be robots. Would you like to be part of this journey? 

As the VP of Marketing for APJ, you will create the overall marketing strategy and plan for APJ to drive awareness and demand in the marketplace.  You will oversee Asia Pacific, India and Japan marketing teams.  You will create a programmatic and measurable approach to generate pipeline and maximize revenue from existing customers as well as drive net new logos. You will work closely with the global marketing team to extend  and customize global programs in region.

This role reports to the SVP Demand Generation who reports to the CMO with a dotted line reporting to the SVP and Managing Director of APJ.

This is what you'll do at UiPath:

  • Developing an integrated marketing strategy and plan across APJ
  • Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
  • Building brand awareness through PR and customer references
  • Developing in region customer stories
  • Building a high performing marketing team and ensuring effective coordination with other teams
  • Managing and reviewing the marketing budget
  • Keeping updated on market trends & competitor strategies.
  • Developing a C-level program that include, executive networking events,  Round tables and integrated programs

This is what you'll bring to our team:

  • 10-15 years experience running APJ marketing at a high tech company
  • Strong expertise across marketing, including demand generation, brand marketing, PR, digital marketing & performance marketing.
  • Excellent written & verbal communication skills
  • Adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
  • Proven track record building, scaling and leading high performing marketing teams.
  • You are a strategic thinker & problem solver with the ability to be hands-on.
  • Demonstrated ability to interface with all levels of senior management and work collaboratively with multiple stakeholders in a fast-paced environment.
  • Strong strategic thinker with the ability to execute
  • Proven ability to build strong relationships with sales
  • Able to build and motivate high-functioning remote teams.
UiPath is leading the "automation first" era – championing one robot for every person, delivering free and open training and collaboration, and enabling robots to learn new skills through AI and machine learning. Led by a commitment to bring digital-era skills to more than a million people, the company’s enterprise Robotic Process Automation (RPA) platform has already automated millions of repetitive tasks for companies and organizations all over the world: improving productivity, customer experience, and employee job satisfaction.

Today, UiPath is the fastest-growing enterprise software company in history with 3000 employees, partnerships with the world’s best consulting and BPO firms, a 750,000-strong developer community, and 5M+ robots at work in over 5,000 global enterprises. UiPath was recently named a Leader in the 2020 Gartner Magic Quadrant for Robotic Process Automation Software and a leader in the 2021 Forrester Wave for Robotic Process Automation.

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