Agenda overview (subject to change):
08:30 – 09:30
09:30 – 09:40
Set the tone for embedding automation across the enterprise with intent and impact.

Karlijn van Lammeren
09:40 – 10:20
Explore how leadership and automation together drive business resilience and growth.

Mihai Faur
10:20 – 10:45
How Heineken's Hyperautomation GenAI strategy enables an agent that automates vendor negotiations while ensuring compliance, efficiency, and measurable value.

Giada Binelli

Carlos Garcia Rubio

Tomasz Dobrowolski
10:45 – 11:25
Ben van der Burg blends sports and business experience to deliver sharp, practical insights on leadership, innovation, and entrepreneurship—helping you rethink strategy, customer experience, and the future of work.

Ben van den Burg
11:25 – 12:00