Mary Tetlow

Chief Brand Officer - UiPath

As head of global brand experience, Mary Tetlow is responsible for developing passionate advocates of the UiPath brand by articulating the story of UiPath and its  purpose, then driving awareness and brand affinity via consistent messages and experiences.

Tetlow has led marketing departments at fast-growth software companies, like business intelligence company Qlik. Most recently, she was Chief Marketing Officer (CMO) at data governance company, Collibra, where she built both the brand and demand generation engines that helped drive the company’s unicorn status.

Tetlow has a keen interest in understanding the “why’s” behind customer behavior, and focuses on understanding and articulating the high-level purpose of a company that transcends product alone, and for which there is no substitute. UiPath has been an ideal home for this work. Tetlow holds an MBA from the Harvard Business School and a BA in the History of Art from Yale University.

mary tetlow uipath

What to expect at UiPath FORWARD VI automation AI conference


September 11, 2023

Get ready for a world-changing, paradigm-busting week at FORWARD VI + TechEd Day

At FORWARD VI + TechEd Day, there's so much automation content and education, and so many networking opportunities that we've distilled the full agenda into a quick read explaining what you can expect.

What to expect at UiPath TechEd Day 2023


August 24, 2023

What to expect at TechEd Day at FORWARD VI: Where AI and automation insight become innovation

Find out what to expect at the first-ever TechEd Day at FORWARD VI, including specific examples of the technical content and education for automation developers and technical users.

What’s the big idea? At FORWARD VI + TechEd Day, you’ll find more than one blog post main image


July 18, 2023

What’s the big idea? At FORWARD VI + TechEd Day, you’ll find more than one.

At FORWARD VI + TechEd Day, explore how AI-powered automation be transformed into real-world solutions that make work better. To see AI at work, join us this October in Las Vegas.

The Foundation of Innovation

Product and Updates

March 13, 2023

The Foundation of Innovation™: How automation is helping us build a new, more creative, more productive future

UiPath is The Foundation of Innovation. Get a behind-the-scenes look at recent UiPath updates and all that our new tagline encompasses.

what to expect UiPath FORWARD 5 automation conference


August 25, 2022

What to Expect at FORWARD 5? You Decide.

Get an early look at what you can expect at UiPath FORWARD 5 in Las Vegas next month. With so many options for networking, learning, and fun, you can build your perfect agenda.

rpa ai conference uipath FORWARD 5 what to expect


July 19, 2022

FORWARD 5 Will Leave You Informed, Inspired, and Ready for What’s Next

From keynote presentations to networking and hands-on workshops. Here's your preview of UiPath FORWARD 5, the most immersive automation conference of the year.

dont miss uipath reboot work festival 2022


April 1, 2022

Get Ready for the Reboot Work Festival 2022

Your guide to the Reboot Work Festival 2022, complete with a quick walkthrough of our virtual festival grounds and agenda highlights. Then join us on April 12, 2022!

daniel dines ceo uipath forward 2021 keynote

Product and Updates

October 14, 2021

CEO Daniel Dines on the Current State of UiPath

Read highlights from UiPath CEO Daniel Dines’ keynote at FORWARD IV, including the evolution of the UiPath Platform and the future of automation.

forward 2021 rpa conference bellagio fountains uipath robots


September 13, 2021

Seven Reasons You Should be at FORWARD IV

Seven things you definitely don’t want to miss next month at UiPath FORWARD IV, the largest gathering of automation experts and practitioners ever assembled in one place. 

forward rpa conference uipath robot bellagio


August 2, 2021

We’re Going “Inside-Out” at FORWARD IV

We’re taking the usual conference setup and turning it ‘inside-out’ for FORWARD IV conference. Find out what that means and the many ways we’re prioritizing guests’ safety and well-being.

uipath tv commercial back story

Digital Transformation

December 18, 2020

What a Simple Office Toy Taught Me about Humans

Find out how a simple toy taught Mary Tetlow the frustration of repetitive, tedious work and became the inspiration for a new UiPath TV commercial.

uipath reboot work festival dont miss tips


December 8, 2020

Five Things You Don’t Want to Miss at the Reboot Work Festival

Join automation practitioners, leading industry experts, and analysts for the UiPath Reboot Work Festival. And make sure you don't miss these 5 things at the festival!

biggest rpa event uipath forward 2019


August 19, 2019

7 Things You Don’t Want To Miss At FORWARD III

Get tips on what to see and not miss, at our RPA conference, UiPath Forward III. Two days of transformational networking, presentations, and expertise.

Get articles from automation experts in your inbox
Mail Icon
Get articles from automation experts

In your inbox every Friday with links to our latest articles.

Get articles from automation experts in your inbox

Sign up today and we'll email you the newest articles every week.

Thank you for subscribing!

Thank you for subscribing! Each week, we'll send the best automation blog posts straight to your inbox.