As head of global brand experience, Mary Tetlow is responsible for developing passionate advocates of the UiPath brand by articulating the story of UiPath and its purpose, then driving awareness and brand affinity via consistent messages and experiences.
Tetlow has led marketing departments at fast-growth software companies, like business intelligence company Qlik. Most recently, she was Chief Marketing Officer (CMO) at data governance company, Collibra, where she built both the brand and demand generation engines that helped drive the company’s unicorn status.
Tetlow has a keen interest in understanding the “why’s” behind customer behavior, and focuses on understanding and articulating the high-level purpose of a company that transcends product alone, and for which there is no substitute. UiPath has been an ideal home for this work. Tetlow holds an MBA from the Harvard Business School and a BA in the History of Art from Yale University.
Product and Updates
March 13, 2023
UiPath is The Foundation of Innovation. Get a behind-the-scenes look at recent UiPath updates and all that our new tagline encompasses.
August 25, 2022
Get an early look at what you can expect at UiPath FORWARD 5 in Las Vegas next month. With so many options for networking, learning, and fun, you can build your perfect agenda.
July 19, 2022
From keynote presentations to networking and hands-on workshops. Here's your preview of UiPath FORWARD 5, the most immersive automation conference of the year.
April 1, 2022
Your guide to the Reboot Work Festival 2022, complete with a quick walkthrough of our virtual festival grounds and agenda highlights. Then join us on April 12, 2022!
Product and Updates
October 14, 2021
Read highlights from UiPath CEO Daniel Dines’ keynote at FORWARD IV, including the evolution of the UiPath Platform and the future of automation.
September 13, 2021
Seven things you definitely don’t want to miss next month at UiPath FORWARD IV, the largest gathering of automation experts and practitioners ever assembled in one place.
August 2, 2021
We’re taking the usual conference setup and turning it ‘inside-out’ for FORWARD IV conference. Find out what that means and the many ways we’re prioritizing guests’ safety and well-being.
December 18, 2020
Find out how a simple toy taught Mary Tetlow the frustration of repetitive, tedious work and became the inspiration for a new UiPath TV commercial.
December 8, 2020
Join automation practitioners, leading industry experts, and analysts for the UiPath Reboot Work Festival. And make sure you don't miss these 5 things at the festival!
August 19, 2019
Get tips on what to see and not miss, at our RPA conference, UiPath Forward III. Two days of transformational networking, presentations, and expertise.
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