As head of global brand experience, Mary Tetlow is responsible for developing passionate advocates of the UiPath brand by articulating the story of UiPath and its purpose, then driving awareness and brand affinity via consistent messages and experiences.
Tetlow has led marketing departments at fast-growth software companies, like business intelligence company Qlik. Most recently, she was Chief Marketing Officer (CMO) at data governance company, Collibra, where she built both the brand and demand generation engines that helped drive the company’s unicorn status.
Tetlow has a keen interest in understanding the “why’s” behind customer behavior, and focuses on understanding and articulating the high-level purpose of a company that transcends product alone, and for which there is no substitute. UiPath has been an ideal home for this work. Tetlow holds an MBA from the Harvard Business School and a BA in the History of Art from Yale University.
Product and Updates
September 30, 2024
You’re ready for your trip to Las Vegas for FORWARD + TechEd. Now it’s time to start thinking about how you’ll spend your time on-site.
Product and Updates
September 9, 2024
Take a quick tour of the “best of the best” that you can expect to find at FORWARD + TechEd.
Automation
September 11, 2023
At FORWARD VI + TechEd Day, there's so much automation content and education, and so many networking opportunities that we've distilled the full agenda into a quick read explaining what you can expect.
Automation
August 24, 2023
Find out what to expect at the first-ever TechEd Day at FORWARD VI, including specific examples of the technical content and education for automation developers and technical users.
Automation
July 18, 2023
At FORWARD VI + TechEd Day, explore how AI-powered automation be transformed into real-world solutions that make work better. To see AI at work, join us this October in Las Vegas.
Product and Updates
March 13, 2023
UiPath is The Foundation of Innovation. Get a behind-the-scenes look at recent UiPath updates and all that our new tagline encompasses.
Automation
August 25, 2022
Get an early look at what you can expect at UiPath FORWARD 5 in Las Vegas next month. With so many options for networking, learning, and fun, you can build your perfect agenda.
Automation
July 19, 2022
From keynote presentations to networking and hands-on workshops. Here's your preview of UiPath FORWARD 5, the most immersive automation conference of the year.
Automation
April 1, 2022
Your guide to the Reboot Work Festival 2022, complete with a quick walkthrough of our virtual festival grounds and agenda highlights. Then join us on April 12, 2022!
Product and Updates
October 14, 2021
Read highlights from UiPath CEO Daniel Dines’ keynote at FORWARD IV, including the evolution of the UiPath Platform and the future of automation.
Automation
September 13, 2021
Seven things you definitely don’t want to miss next month at UiPath FORWARD IV, the largest gathering of automation experts and practitioners ever assembled in one place.
Automation
August 2, 2021
We’re taking the usual conference setup and turning it ‘inside-out’ for FORWARD IV conference. Find out what that means and the many ways we’re prioritizing guests’ safety and well-being.
Digital Transformation
December 18, 2020
Find out how a simple toy taught Mary Tetlow the frustration of repetitive, tedious work and became the inspiration for a new UiPath TV commercial.
Automation
December 8, 2020
Join automation practitioners, leading industry experts, and analysts for the UiPath Reboot Work Festival. And make sure you don't miss these 5 things at the festival!
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