Mary Tetlow

Chief Brand Officer - UiPath

As head of global brand experience, Mary Tetlow is responsible for developing passionate advocates of the UiPath brand by articulating the story of UiPath and its  purpose, then driving awareness and brand affinity via consistent messages and experiences.

Tetlow has led marketing departments at fast-growth software companies, like business intelligence company Qlik. Most recently, she was Chief Marketing Officer (CMO) at data governance company, Collibra, where she built both the brand and demand generation engines that helped drive the company’s unicorn status.

Tetlow has a keen interest in understanding the “why’s” behind customer behavior, and focuses on understanding and articulating the high-level purpose of a company that transcends product alone, and for which there is no substitute. UiPath has been an ideal home for this work. Tetlow holds an MBA from the Harvard Business School and a BA in the History of Art from Yale University.