Notice anything different?
When you clicked on the UiPath website today, you may have seen a few changes. We’ve done some spring cleaning to make the site more useful, more meaningful, and easier to navigate. But the changes are more than skin deep. We’re also debuting a new tagline: The Foundation of Innovation™.
Now, we understand that a change of tagline isn’t usually newsworthy. Companies do it all the time. Marketers gotta market. But there’s more to this change than just a new tagline. It’s a reflection of the changing reality of our customers. And that changing reality has inspired us to make some fundamental changes of our own. In other words, the way we see the world and the products we create for that world have evolved. The old tagline just didn’t fit anymore.
So, let’s take a closer look at those changes. You may have noticed that the pace of business has picked up. Business cycles are shorter. Competitors move faster. Customers are more demanding. It’s not just one industry or geography. We’re seeing it everywhere. It’s as if we’ve entered a new era—something like the “age of acceleration.” And the key to thriving in this era is automation.
Automation transforms the way businesses operate.
Our customers are living proof of how automation drives radical operating efficiency. We’ve witnessed story after story about how they’ve squeezed the inefficiency out of business processes. UiPath has helped them do more without adding more—and do it all faster. Seizing a new opportunity or tackling an unforeseen challenge used to require a significant investment in time, money, and talent. Not anymore. Automation rewrites the playbook for operational efficiency.
But there’s another outcome that has been even more inspiring. Our customers found that when they freed people from the mundane and repetitive work that ate up so much of the workday, those people had the time and flexibility to try new things. When they saw what automation could do, they began to see other areas where it could make an impact. New ideas started circulating. New possibilities emerged. And the resulting innovations made those organizations even more competitive. It helped them stand out from the crowd and offer their own customers something new.
Automation actually fuels innovation. It creates a foundation that allows you to put great ideas into practice faster, while giving you the freedom to be more creative and discover better, smarter, and groundbreaking ways of doing things.
Robotic process automation (RPA) is great. It’s changed the world. But we wanted to help our customers do more. We wanted to remove the friction between a good idea and its successful execution. We wanted to lower the barrier between vision and reality. That was the catalyst that drove the creation of our artificial intelligence (AI)-powered UiPath Business Automation Platform. It combines our industry-leading RPA with a full suite of capabilities for end-to-end enterprise automation.
The UiPath Platform helps organizations automate tasks that span different databases, business units, technologies, apps, and functions. It expands the range of processes that can be automated, from simple to highly complex. It also expands who can build automations—from citizen developers to advanced developers—because great ideas can come from anywhere. It accelerates development with low-code tools, solution accelerators, automated testing, and more.
The UiPath Business Automation Platform even helps in the discovery of new automation use cases. And it helps our customers do it all at enterprise scale, with the governance, management tools, security, analytics, and reporting to reduce risk, simplify compliance, and maximize productivity.
That’s what we mean by The Foundation of Innovation™.
We think a major paradigm shift like this is worthy of a new tagline—especially when you see what our customers are doing with the UiPath Business Automation Platform. We’ve created a Gallery of Customer Achievement to share their stories and posted them here. If you want to see for yourself how automation is The Foundation of Innovation™, it’s definitely worth a visit.
Rest assured, you’ll be hearing a lot more from us on this topic in the coming weeks—including a UiPath Live show devoted to the subject. Stay tuned for the details.
To be continued . . .
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