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Mary Tetlow

Chief Brand Officer - UiPath

As head of global brand experience, Mary Tetlow is responsible for developing passionate advocates of the UiPath brand by articulating the story of UiPath and its  purpose, then driving awareness and brand affinity via consistent messages and experiences.

Tetlow has led marketing departments at fast-growth software companies, like business intelligence company Qlik. Most recently, she was Chief Marketing Officer (CMO) at data governance company, Collibra, where she built both the brand and demand generation engines that helped drive the company’s unicorn status.

Tetlow has a keen interest in understanding the “why’s” behind customer behavior, and focuses on understanding and articulating the high-level purpose of a company that transcends product alone, and for which there is no substitute. UiPath has been an ideal home for this work. Tetlow holds an MBA from the Harvard Business School and a BA in the History of Art from Yale University.

mary tetlow uipathBlue robot

Latest Articles

daniel dines ceo uipath forward 2021 keynote

Product and Updates

October 14, 2021

CEO Daniel Dines on the Current State of UiPath

Read highlights from UiPath CEO Daniel Dines’ keynote at FORWARD IV, including the evolution of the UiPath Platform and the future of automation.

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September 13, 2021

Seven Reasons You Should be at FORWARD IV

Seven things you definitely don’t want to miss next month at UiPath FORWARD IV, the largest gathering of automation experts and practitioners ever assembled in one place. 

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August 02, 2021

We’re Going “Inside-Out” at FORWARD IV

We’re taking the usual conference setup and turning it ‘inside-out’ for FORWARD IV conference. Find out what that means and the many ways we’re prioritizing guests’ safety and well-being.

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Digital Transformation

December 18, 2020

What a Simple Office Toy Taught Me about Humans

Find out how a simple toy taught Mary Tetlow the frustration of repetitive, tedious work and became the inspiration for a new UiPath TV commercial.

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December 08, 2020

Five Things You Don’t Want to Miss at the Reboot Work Festival

Join automation practitioners, leading industry experts, and analysts for the UiPath Reboot Work Festival. And make sure you don't miss these 5 things at the festival!

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August 19, 2019

7 Things You Don’t Want To Miss At FORWARD III

Get tips on what to see and not miss, at our RPA conference, UiPath Forward III. Two days of transformational networking, presentations, and expertise.

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