Victor van Baal

A leading business strategist focused on improving go-to-market strategy and spurring growth, Victor van Baal has spearheaded innovation in business support solutions. As Vice President (VP) of GTM for SYKES Digital Services and Managing Director for self-service, van Baal has made his career reducing customer effort and uplifting end-to-end experiences through advanced and effective self-help solutions. A passionate advocate for the customer experience, van Baal leads strategies to help people outsmart technology and bridge the gap between consumers and solutions to build lasting customer loyalty.