Victor van Baal

VP of GTM - SYKES Digital Services

A leading business strategist focused on improving go-to-market strategy and spurring growth, Victor van Baal has spearheaded innovation in business support solutions. As Vice President (VP) of GTM for SYKES Digital Services and Managing Director for self-service, van Baal has made his career reducing customer effort and uplifting end-to-end experiences through advanced and effective self-help solutions. A passionate advocate for the customer experience, van Baal leads strategies to help people outsmart technology and bridge the gap between consumers and solutions to build lasting customer loyalty.

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September 20, 2021

Dear Automation CoE, It’s Time to Invest in the End User

SYKES Digital Services shares insights automation CoEs can use to shift their focus to their end user, and in turn, realize value-driven automation opportunities.

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