Inside The Rocketship
Learning Never Stops: 30+ Assets the Marketing Team at UiPath Is Recommending
There’s this well-known saying reminding us that learning never stops. At UiPath we take pride in confirming this theory, as from the day you start working here, you encounter all kinds of learning opportunities. You discover different parts of yourself.
Our colleagues are learners. They read books, follow different blogs, take courses or listen to podcasts. We even have Slack channels for most of these resources, so people can share what they find with others.
So, we thought, why not share some of these great things with you? Our plan is to go from team to team and curate all those awesome books, blogs, courses or podcasts and post them here.
For this one, we asked our Marketing Team to join the challenge. Reading through you’ll find resources for different areas like content writing, SEO, product marketing or even marketing data.
Here are some great online courses or sites they recommend.
“For SEO best practices I love the MOZ academy. For inbound marketing and everything content related, HubSpot has a great academy with free certifications. There's also a lot to learn on LinkedIn Learning, if you have an account. Since my job requires some great communication skills, I use it to get to all the best practices for team cooperation, engagement, tips on creating a harmonized multicultural workplace, etc.
And of course, the courses that the Google Academy provides are just great. It's a must for marketers that work with marketing analytics, paid ads, SEO, etc.
Sometimes there's work that needs to be done in Adobe visual suite and that's where I use YouTube tutorials. They are helpful if, for example, you need to learn video/photo/banner creation from scratch. Check Matt WhoisMatt Johnson’s channel for good tutorials.” shares Daliya Khussainova, Marketing Content and Communications Manager.
If you’re into data here are some great courses, Ryan Fernandez, Director, Global Marketing Data, Operations & Analytics recommends you try: SQL for Data Analysis, SQL for Data Science and Salesforce Report and Dashboard.
I generally like the LinkedIn Learning courses. I find them succinct, engaging and time efficient. They help me get to dive into a lot of new areas in a reasonable period and then choose which ones to go deeper into. I am currently learning Video Film Making and Google Analytics. I also am quite enjoying my subscription to Masterclass on a number of varied topics for fun and learning.” says Rajesh Kumar, VP of Marketing, India & South Asia
There are a lot of books out there. Some better than others. Here are some of the good ones that they mentioned.
"Quiet: The Power of Introverts in a World that Can't Stop Talking. Introversion isn't unique to Product Marketing, but I find that it's a discipline that attracts a lot of introverts. Or at least people who hide their introversion well 😊 I first read Quiet in grad school and I still return to my notes from it often. It's one of the biggest lessons for me as a product marketer: being comfortable asking questions and gathering information (or playing the silence as one of my saxophone mentors, Walter Beasley, would say)” shares Joe Edwards, Product Marketing Manager.
“There are quite a few of them: Crossing the Chasm, Influence, Positioning, Five Dysfunctions of a Team, High Output Management and Technological Revolutions and Financial Capital. These are the fundamental technology business books that anyone who is marketing software should read. They will shape your mind around how to think about markets and how to position your product within those markets in a way that appeals to buyers based on the value your product brings.” adds Diego Lomanto, VP Product Marketing.
“Writing Down the Bones. Because even experienced writers deal with writer's block and attempting to silence our inner censor/editor. This book lays out writing exercises and tools to help writers push past those obstacles. And On Writing: A Memoir of the Craft. This is a must-read for every writer!” shares Kate Mcdaniel, Blogs Editor, Global Content.
“Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. This is the first book I read when deciding to join this space and it was very helpful and directional. This book helped me decide to either go fully on digital marketing analytics, marketing operations or more business analytics,” goes on Ryan.
“Many of the world’s best marketers have written about their experiences, challenges, and life choices. As a marketer, I believe we should use their lessons to avoid their mistakes and get a leg up on the competition. I also love to read books about the psychology behind happiness with the understanding that thinking differently can be the difference between winning in your market and simply being mediocre. Here are some of my favorites: Icarus Deception by Seth Godin, Influence: The Psychology of Persuasion by Robert Cialdini, The Undoing Project by Michael Lewis, The Subtle Art of Not Giving a F*ck by Mark Manson (one of the best!) and Marketing Rebellion: The Most Human Company Wins by Mark Schaefer” shares Toni Iafrate, VP Global Communications.
“Marketing is all about challenging the status quo. I find a lot of energy by partaking views of iconoclastic thought leaders in the field. I also like books that are more visual and fun to read. Here are some of my favorites: All Marketers are Liars, Damn Good Advice, Whatever You Think, Think the Opposite.” adds Rajesh.
But books are just one way of keeping up to date with great content. If books are not your cup of tea, here are some podcasts/ blogs/ industry thought leaders you should check.
“I read Inc. and Harvard Business Review on all kinds of random topics, like neuromarketing. I am always curious how our brains work. These blogs are nice because you can subscribe to your preferred topic and get weekly (or even daily) updates to your mailbox. I also get updates from Dribbble. It's mainly for designers, but it also has some interesting insights on visual aspects that can be used in marketing. Besides these, working a lot with content editing, I often check the Grammarly blog for writing tips.” says Daliya.
“I have a headphone in my ear most of the day playing a weird mix of tech news, music, and political science. I’ll share some of my favorites with you! Questlove Supreme is hands down the best music interview podcast and Broken Record is hands down the second-best music interview podcast. A16Z has great deep dives into any conceivable technology, from frontier cancer-fighting drugs to GPT3. Reset from Vox is also really good. The Ezra Klein Show is a great in-depth policy/society podcast for a reformed policy person. PostlightPodcast, from a snarky New York consulting firm, is always entertaining, even though they made fun of UiPath on an episode😊 The Product Marketing Experts has really insightful "day in the life ofs" from product marketers at some of the world's best companies” adds Joe.
“I'm a big fan of Content Marketing Institute's blog. I also really enjoy InVision's blog. Aaand here’s a shameless plug: check out the UiPath blog. Yes, I'm sharing our own blog. I am proud of the thought leadership content we share 😊” shares Kate.
There’s one other thing DaIiya wants to share with you before you go. “I'd add to remember to learn from colleagues! Most likely everything you want to learn is already in the team.” This is valid here at UiPath. Here people are happy to share their knowledge or get work shadowed if this helps someone get more efficient, creative, and to deliver the highest-quality assets. We hope you’ll be able to find this in your company too!
We added here something for everybody. We hope you’ll find at least one new resource to keep you company. And don’t forget. Learning never stops.
See you next time, when we’ll learn from other UiPath teams. Until then, stay safe!